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South Africa launches national Archery TV

Johannesburg (RSA) - Monday, April 07, 2014
South Africa launches national Archery TV

Using the 2014 South African Archery Championships in Johannesburg as the platform, South Africa launched a national Archery TV internet channel.

The new channel is part of South African’s federation’s strategy to market the sport and create awareness through electronic media.

South Africa Archery TV’s first project will run for three years and follow the progress of a young novice who starts her first lesson in April. In six-minute segments each Thursday, the programme aims to capture the general public's imagination, offer sponsorship opportunities and in so doing, increase awareness of archery and grow membership.

Technology was used extensively at the recent national championships, from electronic registration and use of the social media, through to live score availability and even video capture using drones. Public interest generated by the championships and TV exposure resulted in over 10,000 daily hits to the federation's website.

The event was the largest outdoor tournament ever held in the country, with 170 archers – including participants from Germany, Namibia, Australia and Latvia. World Champion Kristina BERGER (GER) turned up, and helped post high compound scores despite the stormy and rainy conditions.

Young Namibian recurve archer Xander REDDIG – who recently secured a place at the Nanjing 2014 Youth Olympic Games – took home a number of medals, and there was six para athletes on the line thanks to the continuing development of para archery in South Africa.

See full results from the 2014 South African Archery Championships in Johannesburg on the federation's website

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