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Images & Symbols

Archery invokes strong images, ideas and strong values. It is often used in publicity and in communication. Qualities required in high level archery are more and more similar to those needed for success in a company.
The Bow, the Arrow, and the Target are symbols of:
  • Identifying an objective
  • accuracy
  • speed to achieve the objective
  • beauty and purity of the technical movement
The Target is the objective to be reached by the archer. In communication also it is the first parameter to define and to master in order to succeed. The Bow and the Arrow are the liaison between the archer and the target. In communication it symbolises the ways that are used to reach an objective with the greatest speed, accuracy and focus.
  • Self-control
  • Stress resistance
  • Concentration
  • Consistency associated with accuracy
  • Willpower
  • Physical and mental balance
  • Rigour
  • Precision
  • Team spirit: even though Archery is an individual sport above anything else, team competitions have become more and more widespread and a good group dynamic leads to even more impressive results.
  • Adaptability (to the environment, to obstacles)
  • Preparation of the material (always in good order and well maintained)
Traditionally, Archery is a strictly codified discipline and the archer has to know the Rules just as the manager of a company has to know the market. An archer never forgets the rules of fair play.
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